1925 Grooming Co.

1925 Grooming Co. is a premium high-performance modern grooming & lifestyle essentials brand for men – independently owned and established in Indonesia in 2018. Its initial conception surfaced in response to the growing necessity for men’s grooming and lifestyle goods.

Inspired by the significant milestones in the history of men’s grooming and lifestyle, the year 1925 came into view and became the brand name. The label was not just created as an homage to the year in which the “first” pomade was widely produced but also to give a nod to all the inspiring discoveries, inventions, and progressions made during that golden era that the brand aspires to.

The brand launched its first product range at the beginning of 2020.