SonderLab is an online retail destination for streetwear brands, sneakers, and the culture surrounds it. The term of ‘Sonder’ means the profound feeling of realizing that everyone, including strangers passed in the street, has a life as complex as one's own, which they are constantly living despite one's personal lack of awareness of it. 

By providing a unique experience to customers with highly curated products that rooted in intricate stories and creative ideas, SonderLab is here with, and for, the culture.