by Kimberly Boyles
The value of 'Stupid Elegance,' a careless attitude that does not attempt to impress, is emphasised by SIRLOIN. It is your favorite underwear, often used, and workplace pj, according to the brand's creators. It is an anthropological study of your biggest blunders and most brilliant moments in life; it is your favourite underwear, frequently used app, and pyjama in the office.
SIRLOIN aspires to change the wardrobe from the inside out by incorporating their witty philosophy of everyday living into aesthetic language.Mao and Alve, the two designers behind the label , graduated from Central Saint Martins in 2013. They launched SIRLOIN, their own troll farm, in Shanghai in 2016 while working at Louis Vuitton and Dries van Noten, respectively. The Shanghai brand now available to shop only on Sonderlab.co