Founded in 2014 by Emily Oberg, Sporty & Rich began as a lifestyle mood board for an active life, evolving into a print magazine and a line of thoughtfully designed products. Having collaborated with heritage sportswear brands the likes of Adidas and Prince, Sporty & Rich is now the go-to sporting-inspired lifestyle brand worn by those who are in the know around the globe.
The brand prioritizes longevity and environmental responsibility, pledging to plant a tree in Madagascar for each order through the Eden Reforestation Projects as part of their greater objective.
Sporty & Rich has cultivated an exceptionally loyal and international fanbase, including notable figures like Rosie Huntington-Whitely and Hailey Bieber, drawn to the brand for its timeless appeal and commitment to sustainable living.