Martin Keen and Rory Fuerst found KEEN in 2003; based in Portland, Oregon. It creates sustainable and eco-conscious footwear and accessories. KEEN began production in 2003, featuring a signature protective black toe bumper on Martin Keen's design known as the Newport Sandal which he created in 1999. Keen aimed towards the outdoor market, including sailing, water and cold-weather activities. Namely, KEEN's selection of cold season clothing and accessories. KEEN offers a wide variety of lifestyle shoes as well. Since their initial launch, the company has reached a rapid success, shipping their goods internationally and across the United States.