South Korea-based TheOpen Product is the brainchild of sisters Boyoung and Jiyoung Kim with the aim to create a brand that challenge sthe status quo and societal standards of conservative dressing in Korea.
The brand is largely inspired by the early 1990s and 2000s, from movies, documentaries, old magazines and the people the sisters meet on the street. TheOpen Products are inspired by people, for people.
TheOpen Products offers easy to wear and comfortable silhouttes with a rebellious undertone. Unique details such as cut outs and asymmetry are also key signature of their pieces.
Since TheOpen Product is one of South Korea’s hottest fashion brands at the moment, many artists have been spotted wearing their product. Think Jennie from Blackpink, Ireneisgood, Peggy Gou to Kendall Jenner and Hailey Bieber.