AKSU was first debuted at the Jakarta Fashion Week 2017, where its couture pieces were presented. The following year, the first ready-to-wear collection was launched. The brand is targeted to young fashion and art enthusiast who appreciate originality, uniqueness and conceptuality that are kindled by culture, art and music. The name, which stands for Akar Suara, reflects on the clothes’ raw-contemporary characteristic that maintains essences of strong roots and originality – the Indonesian heritage. It as well tells how the pieces would convey a “voice” of identity and self-expression.