Dime is a skateboarding-inspired clothing brand from Montreal known for mixing clean design with a good sense of humor. Started by friends Antoine Asselin and Phil Lavoie, Dime began as a crew that just wanted to stay close to skateboarding. As they once said, “Our goal is to skate. Anything to keep us around skateboarding.” Over time, that passion grew into a brand recognized for its unique style, iconic videos, and fun personality.
For the new Holiday 25 collection, Dime brings fresh seasonal pieces that stay true to their laid-back skate DNA. The drop features cozy layers, everyday staples, and updated logo essentials — all designed with Dime’s signature simplicity and playful edge. It’s a clean, easy-to-wear collection that carries the spirit of the crew: relaxed, relatable, and made for anyone who loves skate culture, on or off the board.