Genesys was founded in 2020 when pandemics began by two people who cared about humanity.
Genesys is a fashion-based brand that expresses our thoughts on society. 'GENESYS' represents origins and new beginnings to us, while 'Y' represents you as our community.
The brand slogan "an antidote for humanity" implies our philosophy of expressing everything we think about society.
As an essential brand value, Genesys pursues the design of stories across all areas.