GREENEST is a fashion brand that promotes responsible and refined fashion while aiming to make sustainable fashion more widely accessible. They prioritize sustainability throughout their entire process, from sourcing raw materials to production and shipping. The brands' collections are a fusion of expert craftsmanship, attention to detail, and classic and elegant silhouettes, all designed to enhance the natural beauty of every person. GREENEST pieces are meant to be cherished for years and passed down through generations. While prioritizing sustainability, the founder of the brand Haeun Choi, a Korean who studied at the Fashion Institute of Technology in New York, handpicks unique fabrics each season for their collections. GREENEST's commitment to sustainability is at the heart of everything they do.