KIJUN

Kijun, a word for "Standard" in Korean, is a Seoul-based designer brand, presenting a new standard that breaks out of rigid conventionality. We discover a new standard of beauty from the past, evocative of coming across an old photograph of one's mother—both familiar and unfamiliar. Women from different cultures, with their honesty, boldness, and wit —we revive them in Kijun's own vocabulary.