Praying is a contemporary fashion label that fuses internet culture, irony, and spirituality into bold, thought-provoking streetwear. Launched in 2020 by Alex Haddad and Skylar Newman, the brand quickly rose from niche beginnings into a global conversation piece.

With backgrounds spanning architecture, fine art, software, and digital marketing, the founders approach design as both cultural commentary and wearable art. Each collection blends minimalist silhouettes with provocative slogans, spiritual motifs, and internet-age humor—making Praying one of today’s most distinctive labels.