Rootrats is a brand born in Jakarta, with a simple graphic pattern. Inspired by 90's scenes, who are free to explore the things that they love and apply them to a product. The aim was to express graphic creativity by inviting people to relive 90's simple and pleasant moments. Rootrats also wanted to put more 'rats' from their soul into the subculture. All of the designs are visualized with various graphics and colors, according to the existing scene.