The Self Hug is an Indonesian wellness company with the mission to help people build positive habits in their daily lives. Through unique wellness tools and programs, The Self Hug’s vision is to enable Indonesian adults to have happier hearts, healthier minds, and more fulfilling lives.

Founded in 2020, The Self Hug aims to raise awareness of the importance of well-being and enable people to “rediscover their power” or find the inner strength to build positive habits, transform their outlook on life and work towards their goals.