From Runway to Retail

by Akane

SONDERLAB is an online retail company that draws together global and homegrowns brands to build a diverse buying experience. The curated products enable customers to explore brands' different stories and backgrounds, making SONDERLAB an all-around immersive website.

In order to provide our audience and the surrounding community with something new, we are collaborating with renowned Indonesian couturier Adrian Gan on three runway collections - in collaboration with DIBBA, KALLArona, and Money Man Works. Adding to each look are footwear and sunglasses by Rajnik and Magnum Lotus, available directly from Sonderlab.co.

The collection includes bralettes, pants, maxi dresses, skirts, blouses, and a jacket, all of which were meticulously created with each brand's distinct aesthetic in mind. With a price point more accessible to younger consumers, it was aimed at a younger audience.


Think demi-couture for the young generation - the Gen Zs.

Having been shown at a runway event, the collection will then be available exclusively on sonderlab.co starting on September 17th, 2022, on a new category page dedicated to "Runway Collections". As part of the launch event of our Runway Collection, a short movie created in collaboration with Adrian Gan will be screened at Sonderstudio at 5 pm, along with a product show presented by DIBBA, KALLArona, and Money Man.