Founded in 2009 by Cho Nadan, Park Inwook, and Choi Jonkyu, thisisneverthat® is a contemporary streetwear brand based in Seoul, South Korea. With its graphic and text-heavy approach to traditional streetwear. Before showing their very first fashion show at Seoul Fashion Week in 2018, the brand have gained a cult following and worn by K-pop stars & Rappers.
thisisneverthat® has collaborated with Tokyo based outdoor lifestyle & climbing apparel clothing Gramicci, G-shock, cartoon character Felix the Cat, NY based Manhattan Portage, Dickies, CASETiFY, Grateful Dead, Pokémon, shoe collaboration with Suicoke, Crocs, Converse, New Balance, Reebok and more.
thisisneverthat® has become the streetwear scene in South Korea for a number of years and had a total 9 (nine) flagship store in South Korea and 1 (one) in Tokyo.