Founded in 2018 by Hyunwoo Kim and Myungjun Shin, the brand takes a cinematic approach to its collections, with each season conceived like a movie with its own costume concept. Inspired by Seoul's 80's and 90's street style, we combine opposing elements to create pieces that are ultra-stylish yet wearable for everyday wear. The brand's inquisitive production process creates bubble skirts, printed tops, and flared-leg lounge pants, each featuring sculptural details. Kijun reimagines modern beauty through fresh, innovative, witty, and bold pieces that are suitable for everyday wear.
Kijun, a word for "Standard" in Korean, is a Seoul-based designer brand, presenting a new standard that breaks out of rigid conventionality.We discover a new standard of beauty from the past, evocative of coming across an old photograph of one's mother—both familiar and unfamiliar.Women from different cultures, with their honesty, boldness, and wit —we revive them in Kijun's own vocabulary. The aesthetic and inspiration of KIJUN revive from the vibrant 80s and 90s of Seoul. Playful patterns, cuts, and structural details create wearable pieces that reflect the confident and adventurous muse this K-street label thrives for.
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