The Holiday Drop, GIA. THE BRAND for Sonderlab

by Kimberly Boyles

Drawing from iconic moments in fashion history, GIA. THE BRAND’s second exclusive release with online marketplace, SONDERLAB explores city-appropriate resort wear with a nod to the 90’s aesthetic.

The intent of creating this collection was to have something that was fitting to the holiday season, meaning bold, festive, and wearable.

The inspiration from fashion in Miami Beach in the 1990s and 2000s, with its club culture and playfulness. body hugging silhouettes and audacious cuts evoke the spirit of modern trends.

Following the pattern of retro feel, inspiration was drawn from STUDIO 54, a former nightclub from the 70’s that celebrated the expressive freedom of the night-life.

“The Holiday Drop” collection including the Cher dress, Cher pants and Eva crop top are the type of garments women would put on as their go-to soirée attire. Available exclusively on