Noon Goons is a Los Angeles-based menswear brand with an unparalleled perspective on Southern California subcultures. The label was created by Kurt Narmore in 2016, reflecting his upbringing in the Southern California surf and skate community.
The name “Noon Goons” comes from tourists that show up to the beach at noon, after surfers have packed up and gone to their day jobs.
Noon Goons has collaborated with the legendary trumpeter Chet Baker, L.A’s punk godfathers Cliff Roman, rapper YG to Vault by VANS for their very first footwear collection.
This LA surf brand is also popular among rappers, K-Pop idols and everyone in between.