Founded in 2009 by Cho Nadan, Park Inwook, and Choi Jonkyu, thisisneverthat® is a contemporary streetwear brand based in Seoul, South Korea. With its graphic and text-heavy approach to traditional streetwear. Before showing their very first fashion show at Seoul Fashion Week in 2018, the brand h...
OMO and Sonderlab have joined forces to unveil an exclusive collaboration integrating art with fashion. This collection is an alter ego of the brand’s past collection, where it partakes to a darker turn than OMO’s usual aesthetic and plays around with contemporary visual optics that deceives the...
Sirloin is a Shanghai-based label founded by the Japanese-Swedish design duo - Mao Usami and Alve Lagercrantz in 2016. The brand celebrates the importance of laziness and "Stupid Elegance”, a philosophy based on humorous criticism of everyday life. The designers Mao and Alve graduated from Centr...
Founded in 2009 by Cho Nadan, Park Inwook, and Choi Jonkyu, thisisneverthat® is a contemporary streetwear brand based in Seoul, South Korea. With its graphic and text-heavy approach to traditional streetwear. Before showing their very first fashion show at Seoul Fashion Week in 2018, the brand h...
OMO and Sonderlab have joined forces to unveil an exclusive collaboration integrating art with fashion. This collection is an alter ego of the brand’s past collection, where it partakes to a darker turn than OMO’s usual aesthetic and plays around with contemporary visual optics that deceives the...
